INDUSTRY: Finance
ART & DESIGN
CLIENT: TC
DIGITAL
YEAR:
2023
EXPERIENCE:
CREATIVE AND ART DIRECTION
TC Cosmos
about.
TC Cosmos is a fund based on unconventional strategies, ideal for portfolio composition with diversification and efficiency. The product's visual identity needed to convey this essence, illustrating both playful and technical aspects to potential investors. Starting from this premise, the Key Visual presents a set of graphs and data more asymmetrically and conceptually, making the Fund's profile tangible.
challenge.
The primary challenge in this project was to achieve a realistic stone texture that would evoke a tangible, physical presence while maintaining accurate human proportions and detail. Each “stone” had to be carefully placed and adjusted for visual harmony. The model also needed to be adapted for photography, requiring a precise balance of light and shadow to capture every texture and detail in the final images.
results.
The finished model and photographs produced for STONE MIND exceeded expectations. The product photos delivered a powerful visual impact, highlighting the unique texture and structure of the stones under varied lighting. The model became a striking artistic centerpiece, serving both as an art piece and an effective marketing asset. The images were later used in campaigns and as inspirational visuals within design and art communities.
testimonial.
The STONE MIND project is a stunning, textured centerpiece in our portfolio, with every detail of the 'stone head' meticulously crafted.
Olivia Grant
Founder & CEO
